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The whole routine, your way.

Start with one, pair up two, or take the full four. Everything is lightweight, sulfate- and silicone-free, and built for wavy-to-curly hair.

Build your own routine, one step at a time.

Step 1 · Cleanse

Hyaluronic Acid + Babassu Oil

Cleanses without stripping — soft, calm and frizz-resistant from the first wash.

$18

Step 2 · Detangle

Hydrolyzed Rice Protein + Squalane

So much slip your fingers are the only detangler you need. Rinses clean, leaves softness.

$19

Start here

Step 3 · Hydrate

Sodium PCA + Panthenol

Weightless, all-day hydration that revives your pattern and adds bounce. The one to start with.

$22

Step 4 · Define

Botanical Flex Polymer + Sea Kelp Extract

Flexible, touchable hold that defines through humidity, then scrunches out to zero crunch.

$21

Two steps, built around a goal — and a little saving.

Duo · 01 + 02

Wash-day essentials: the sulfate-free Hydrating Shampoo and High-Slip Conditioner.

$37$34

Duo · 02 + 03

Softness that lasts: High-Slip Conditioner plus the weightless Leave-In.

$41$37

Duo · 03 + 04

Hydrate then define: the Leave-In and Styler for soft, springy hold.

$43$39

All four steps — the best value, and the easiest start.

Best value

The Starter Routine

All four steps, in order, with a simple routine card. Save over singles, and subscribe to save even more.

$69 $80